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Customized software vs. standard solution

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Sofia Steninger
Solution Consultant

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Many companies start their digitalization with standard software. But as soon as processes become more complex, special cases arise or interfaces are missing, the system starts to slow down. Instead of efficiency, workarounds, security gaps and dependencies arise. So the question is not just: what do we need today? But rather: How flexible does our software need to be tomorrow?

How do you develop customized software?

Customized software is developed by first identifying the customer’s specific requirements. A detailed design is then created and programming is carried out. After completion, testing follows to ensure quality before the software is deployed and maintained.

Customised software vs. standard software

Standard software refers to ready-made software solutions that have been developed for a broad user base. These ‘programmes’ are usually ready for immediate use and cover a wide range of functions that are relevant for many companies. Well-known examples of standard software are ERP systems (Enterprise Resource Planning), CRM systems (Customer Relationship Management) or accounting software.

Customised software, on the other hand, is developed specifically for an individual company. It is customised to optimally support a company’s unique business requirements and processes. In contrast to standard software, every detail is customised according to the wishes and needs of the company.

Unsure which software is right for your company? Let us advise you in a free strategy meeting!

Market development and trends in Switzerland

In Switzerland, the demand for individual software solutions is increasing, especially in medium-sized companies. While standard software is still widely used, more and more companies are recognizing the advantages of individual software, which can be better adapted to specific requirements and seamlessly integrated into existing systems.

Source: Swiss Software Industry Survey 2024, University of Bern, page 7

Standardsoftware: Pros and Cons

Pros	Cons
Cost efficiency Standard software is often cheaper, as the development costs are spread across many customers. However, it also comes with unused features that can cause hidden costs.	Adaptability Companies can often only make changes to a limited extent, which can mean that specific business requirements are not optimally covered.
Fast implementation As standard software is ready for immediate use, the implementation time can be significantly reduced. However, this only applies if no complex customising is required, as this can prolong the implementation process and significantly increase costs.	Dependence on the provider Changes and customisations to the software are often tied to the provider.
Maintenance and updates Standard software is regularly maintained and updated by the provider.	Functionality Standard software often offers a wide range of functions, but not all of them are always required. At the same time, essential functions that are specifically required for the respective company may be missing.
User experience As standard software is used by many companies, the solutions are generally well tried and tested.	Integration The integration of standard software into existing systems is often difficult, requires compromises and leads to additional costs and complexity.
	Licence costs Standard software usually requires ongoing licence fees. These costs can add up over time.

Customised software: What are the advantages? What’s against it?

Customised software offers ideal coverage of a company’s specific requirements, but can present challenges when it comes to implementation and maintenance. It is important to weigh up this flexibility against potential complications.

Pros	Cons
Adaptability Customised software is developed specifically for a company and is therefore perfectly tailored to business requirements.	Development time The development of customised software takes time, which means that companies have to expect a longer waiting period until full implementation compared to standard software that is ready for immediate use.
Innovation opportunities Customised software allows companies to implement new ideas and functions directly without having to rely on standard solutions.	Maintenance and support The responsibility for maintenance and further development often lies with the customer. This requires either internal resources or the commissioning of an external service provider.
Long-term benefits Customised software is tailored to a company's goals and processes over the long term. This means that it can grow and develop with the company.	Scalability Customised software may need to be adapted as the company grows or changes.
Ownership of the source code After consultation, the source code belongs to you. This gives you the opportunity to make changes and adaptations independently of the original developer and thus further develop the software at any time.
Integration: As customised software is developed specifically for a company, it can be optimally integrated into existing systems and processes.

Customised and standard software: the best of both worlds

In many cases, it is not necessary to strictly opt for one of the two solutions. A combination of standard software and customised software can unite the advantages of both approaches.

Companies can use a proven standard solution for general business processes and enhance it with customised individual software to meet specific requirements. These bridging solutions offer the best of both worlds: the stability of standard software and the flexibility and efficiency of customised software.

Although ERP, CRM and PPS systems cover many functions, there are often specific business requirements that these standard solutions cannot fulfil, as they are designed to meet the general and frequently occurring requirements of many industries. Despite their versatility, standard solutions often reach their limits when it comes to specific, unique business requirements.

Do you want to optimise your existing standard software? Let’s discuss how customised software can enhance your system!

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